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Financial FixesSince the 10th Foodservice Summit in September, the economies of the USA, France and Germany have started to show modest GDP increases. But, according to Norbert Walter, chief economist of Deutsche Bank, it will be some time before the long-term implications of the global financial meltdown are fully understood, or resolved. By Bruce Whitehall
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 From Pioneer to People’s FavouriteWhen Brinker International opened its first Chili's restaurant in Cairo in 1994, the US company was pretty much first to the market: McDonald's wasn't there, and Pizza Hut and KFC were the only major Western brands who had ventured into Egypt before. A challenging educational process lay ahead. 15 years later, the market has greatly matured
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 Oktoberfest, Munich: gastronomic world wonder, power event and export hitFrom September 19th to October 4th 2009, Munich celebrated its 176th Oktoberfest. The traditional Bavarian festival is an unequalled economical power event: 5.7 Mio. visitors participated in this year's Oktoberfest. Here are our impressions ...More
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Engage or Die - Understand the power of Social Media to drive footfall and brand awarenessUpon signing onto my Facebook account a few months ago I saw that my friend Jennifer had uploaded a mobile photo of her Starbucks Frappuccino. It looked delicious....the cup was sweating from the cold beverage and the whipped cream on top was creamy and t
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 Interview: Culture ChangerIt's Britain's second oldest public company and was once synonymous with beer brewing and pubs, but Whitbread has radically shifted its focus to companyowned casual dining brands, the international Costa coffee bar business, and budget hotels, exploiting significant siting and marketing synergies across all three |
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Intergastra - Stuttgart/Germany,
International Technology Trade Fair for Hotels, Restaurants, Catering, Confectioners and Café
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