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Chris Muller - Notes from America
 Christopher C. Muller, Ph.D.Professor and DirectorCenter for Multi-Unit Restaurant ManagementRosen College of Hospitality ManagementUniversity of Central Florida Christopher Muller is a leading academic expert in the field of chain restaurant management. His research has focused on multi-unit restaurant brand management; chain restaurant organization development and growth; and the training of multi-unit managers. December 18, 2008 | more |
Touch Your Customers, Build Your BrandIn tough times like we are seeing today, it is more important than ever to consider branding as a source of competitive advantage. Branding is basically a combination of consumer psychology and applied micro-economics. All businesses need to connect witContinue reading Touch Your Customers, Build Your Brand 0 Comment(s) December 1, 2008 | more |
Restaurants matterRestaurants matter. To the macro-economy, to a local neighborhood economy, and to the micro-economy of just one customer making one purchase—restaurants matter across all levels of social enterprise. Millions of people are actively involved in making suContinue reading Restaurants matter 0 Comment(s) November 5, 2008 | more |
The New Face of the American DreamTonight we here in the United States of America have witnessed something that can only happen in a nation which is based on hope, and dreams, and the faith in a brighter tomorrow. We have selected a man, President-elect Barack ObamaContinue reading The New Face of the American Dream 0 Comment(s) October 8, 2008 | more |
Cigar Box EuropeNo matter what you think of the international discussion on the credit crisis, it is time to react to the realities of the market so that your business will survive through 2009. Here in the United States I have written on the likely prospect that the crContinue reading Cigar Box Europe 0 Comment(s) More Blogs
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