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Chris Muller - Notes from America
 October 27, 2009
Restaurant trends are obvious, you just need to look for themA number of really revealing news articles hit the listserve system on Thursday and Friday this week. I imagine many of you read them after seeing the teaser headlines in your email updates. I was struck by two, in particular. One, with a by-lineContinue reading Restaurant trends are obvious, you just need to look for them Comment(s) | more |
Dan Holm - Open Doors
 December 3, 2009
Engage or Die - Understand the power of Social Media to drive footfall and brand awarenessUpon signing onto my Facebook account a few months ago I saw that my friend Jennifer had uploaded a mobile photo of her Starbucks Frappuccino. It looked delicious....the cup was sweating from the cold beverage and the whipped cream on top was creamy and tContinue reading Engage or Die - Understand the power of Social Media to drive footfall and brand awareness Comment(s) October 27, 2009 | more |
Dan Holm - Open Doors
The power of blogsOn this particular afternoon, Five Guys Burgers and Fries (a national burger chain in the United States) did not know I was coming in for lunch. The employee who took my order was also unaware that later that evening I would be carefully detailing every aContinue reading The power of blogs 0 Comment(s) August 6, 2009 | more |
Dan Holm - Open Doors
Tweet Your Way to SuccessThere has been a lot of buzz about Twitter lately. In fact, while many business owners have been reading all about Twitter in the news, many don’t actually realize the significant impact Twitter can have on their business. Restaurants in particular have aContinue reading Tweet Your Way to Success 0 Comment(s)
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  July 22, 2009 | more |
Chris Muller - Notes from America
Restaurant Brand ContractionWhat makes a restaurant concept a brand? #ZU#First and foremost, it’s the customers. A restaurant brand’s value is resident in the customer’s mind, never in the Board Room. What a company does to create consumer brand value is, of courseContinue reading Restaurant Brand Contraction 0 Comment(s)
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  July 13, 2009 | more |
Dan Holm - Open Doors
Open Doors Blog: Conversation RulesWhen the internet first became mainstream some 10 years ago marketers had one objective: place ads. Since that time internet advertising has become a more important part of an overall marketing strategy to reach consumers.Continue reading Open Doors Blog: Conversation Rules 0 Comment(s)
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Intergastra - Stuttgart/Germany,
International Technology Trade Fair for Hotels, Restaurants, Catering, Confectioners and Café
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