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\| more \| Chris Muller - Notes from America Christopher C. Muller, Ph.D.Professor and Director Center for Multi-Unit Restaurant Management Rosen College of Hospitality Management University of Central Florida. Christopher Muller is a leading academic expert in the field of chain restaurant management. His research has focused on multi-unit restaurant brand management; chain restaurant organization development and growth; and the training of multi-unit managers. October 27, 2009 \| more \| Chris Muller - Notes from America Restaurant trends are obvious, you just need to look for them A number of really revealing news articles hit the listserve system on Thursday and Friday this week. I imagine many of you read them after seeing the teaser headlines in your email updates. I was struck by two, in particular. One, with a by-line Continue reading Restaurant trends are obvious, you just need to look for them 0 Comment(s) July 22, 2009 \| more \| Chris Muller - Notes from America Restaurant Brand Contraction What makes a restaurant concept a brand? #ZU#First and foremost, it’s the customers. A restaurant brand’s value is resident in the customer’s mind, never in the Board Room. What a company does to create consumer brand value is, of course Continue reading Restaurant Brand Contraction 0 Comment(s) Advertisement June 2, 2009 \| more \| Chris Muller - Notes from America For Restaurants Twitter = Local, Facebook = Mass Market Remember the idea that all restaurant marketing should be local marketing? And all local marketing should reinforce your two main consumer goals—frequency and loyalty? Continue reading For Restaurants Twitter = Local, Facebook = Mass Market 0 Comment(s) Advertisement April 23, 2009 \| more \| Chris Muller - Notes from America This week the marketing of restaurants changed forever. By now you will have heard about Domino’s, the “disgusting employee” viral video and the way that Twitter played a crucial part in the rapid spread of the message. Continue reading This week the marketing of restaurants changed forever. 0 Comment(s) Advertisement More Blogs \| \| 1/5 \|		Showdates \| more \| NRA SHOW 2013 - Chicago, IL, USA, 18 May - 21 May 2013 National Restaurant Association Announces 2013 Food and Beverage Product Innovations Awards Recipients \| more \| PIR Hospitality Industry - Moscow / Russia, 01 Oct - 04 Oct 2013 Exhibition for the restaurant business professionals \| more \| Advertisement Pictures \| more \| Oktoberfest, Munich: gastronomic world wonder, power event and export hit
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