Big 5: Consumer Facts

Trends and key developments in the away-from-home markets of the biggest European countries by Jochen Pinsker, NPD Group/Crest: what our guests think,  what they do and how consumers are changing in the face of economic challenges.We have extracted six aspects from an extensive lecture given at the Summit.

 
Jochen Pinsker: "Currently, two central developments characterize the away-from-home market: trading down and trading out." Pinsker is Senior  Vice President Foodservice Europe of the NPD Group Inc., the leading  foodservice market-research company. In 1997, they established the  ‘Consumer Reports on Eating Share Trends' (CREST) panels in Europe.  Meanwhile, the online source is up und running not only in US and in five  European countries but also in Canada, Japan and China.
 
Russia and Australia  have been piloted recently. The consumer panels are a source for information on consumer purchases of commercially prepared meals  and snacks and are based on a representative sample of households. Information is recorded in a monthly diary which captures date and time ofthe visit, name and type of the eating place, etc.
 
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