Fast, Fresh & Healthy

Fast-food, yes fast-food, can be good and healthy – according to Go Natural’s mission statement. The formula, launched in 2004 by Go Natural S.L., currently features 23 self-managed locations in Lisbon, Porto, Coimbra, Braga and on the Algarve. The company is putting its money on a self-service menu of salads (€2.25- 5.50), soups (€1.75-2), pasta (€3.50-5), sushi (€6-12), sandwiches and wraps (€2- 4.50). Soups, noodle dishes, Japanese food and mini wraps with salmon and prawn sandwiches are their bestsellers. Their young, fresh stores decorated in green and cream, featuring large portraits of the vegetables, which form an important part of the cuisine, offer both ready meals to take-away or eat in (seating for 25). All meals are produced on site in a show kitchen. Optimum transparency promotes the credibility of the company’s fresh and healthy mission. Many of the ingredients are organically grown and no additives or preservatives are used. And guest profile? The majority are female and mobile. Go Natural is the perfect pit stop for commuters and those with no time but a desire for a balanced diet. Estimates put the average check at €5 and total sales from all their outlets at €Photos: Inter Magazine/Humberto Monco 4 m for 2007.
 
www.gonatural.pt
 

 
| 13 November 2008 |