Friendly ‘Kid’ in the Neighbourhood

Compared to Istanbul Food & Beverage Group’s more ‘serious’ concepts, numnum is the fun playful, smart and friendly kid in the neighbourhood. The first unit of the fast casual fullservice formula was launched in the beginning of 2003 in Istanbul’s G-Mall, now there are four of them in Istanbul, including the latest opening due in September in Astoria. The first franchised store opened in Ankara in June. The restaurants average 170 indoor seats on approximately 330 sq m each. At numnum, freshly prepared, wholesome and tasty food and beverages are being served at good prices and a rather quick pace. The menu offers a large selection to choose from: appetizers to share, large main course salads, freshly prepared pasta, whole wheat thin crust pizza/flatbread, hand shaped burgers, sandwiches, creative main courses and luscious desserts. The laid-back atmosphere is reinforced by a constantly ‘moving’ open kitchen, an eventful bar and trendy music. The majority of business comes from young adults, professionals and couples aged between 18 and 35 years. With the average check reaching appr. TRY27 (€15) the operators expect salesbetween TRY3-3.5 m (€1.7-1.9m) for each numnum restaurant in 2008. After the successful launch of the first franchised outlet Istanbul Food & Beverage Group are now eager to multiply the concept with licensed partnerships in Ankara and at other premium locations in Turkey, as well as internationally.
 
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| 13 November 2008 |