Tradition, Conviviality, Simplicity

 
Giovanni Rana, dubbed ‘the king of tortellini’, is a household name in Italy; Ranawas the first Italian industrialist to advertise his products personally (instead ofusing a testimonial) in highly acclaimed advertising campaigns. A few years ago,Rana branched out into the restaurant business, taking over an historic trattoria in Verona. Next came the opening of a couple of pasta corners in shopping malls.Last year, Giovanni Rana launched Da Giovanni .
 
The concept was developed byFutureBrand and Costa Group, and revolves around the brand identity of PastificioRana: authentic and genuine products, tradition, conviviality, simplicity. In fact, DaGiovanni is presented as an Italian form of fast food, set in a home-like environment.The kitchen is fully on view and customers can see the chefs at work.
 
Themenu revolves around pasta dishes, prepared exclusively with the same Rana productsthat people can buy in every supermarket: over 50 types of fresh pasta andready-made sauces, which are sold in the restaurants, too. There are also salads,fruit salads, and desserts on the menu. Prices are fixed: € 8 for the pasta of the dayplus a choice of salad, fruit or dessert and a drink, € 10 for two pasta dishes, adessert and a drink, € 5 for the children’s menu. The first Da Giovanni opened inJune 2007 in a shopping mall in Lonato (Brescia), the second in October 2007in a shopping mall in Verona.
 
www.rana.it
 

 
| 18 July 2008 |