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From Plant to Plate

The programme they offer is not only an emotional contrast for stressedout city-dwellers: farm restaurants and cafés – romantic rural retreats, oases of peace out in the country, idyllic theme and event locations, from simple farmhouse fare to – ever more frequently – dishes of great culinary sophistication. They stand for authenticity, security, for honest craftsmanship and traceability, often going hand in hand with a philosophy that is rooted in ecology. For operators, gastronomy becomes an integral part of the value creation chain that is the farm, typically combined with a farm shop – the keyword here is direct marketing...   | more |

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Ramadan: From Fast to Feast

Ramadan, the holy month in the Islamic calendar, is a very special time of the year and affects everyone in the Middle East, whether Muslim or non-Muslim.This is particularly true for the foodservice industry in the region where it brings major challenges as well as business opportunities. By Bettina Quabius.   | more |
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Max Sustainability

With 79 outlets from north to south, Max Hamburger Restaurants is the second largest hamburger chain in Sweden. In 2011, Max initiated international expansion when entering the neighbour country, Norway. The entire menu is carbon dioxide labelled; clearly communicating to customers the environmental effect of each menu item, and the company compensates its total carbon footprint by ...   | more |
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Out of the Eco-freak Corner

Although things looked different some years ago, vegetarian and vegan restaurants are still a niche market – primarily because most ‘normal’ restaurants have upgraded and increased their range of meatless dishesto cater for mixed groups. Although the number of (part-time) vegetarians is increasing, there is still not enough of them to counteract the veto of the omnivores. However, the idea of going without meat is shifting out of the eco-freak corner into mainstream society, thanks chiefly to food scandals and greater nutritional awareness. Restaurateurs wanting to promote a vegetarian lifestyle must attract meat-eaters with creative and, first and foremost, tasty recipes. Part 1 of our pan-European overview.   | more |
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